Blurred Lines? Public Relations and Marketing Mix It Up

Blurred Lines? Public Relations and Marketing Mix It Up

I recently had a conversation about public relations with a potential new client who said his PR was handled by his marketing company since they know about “all that stuff.” This is a confusing point for many business owners these days. PR people, like their marketing counterparts, are quick to jump onto the “we do […]

Company Traditions and Southern Tailgating

Company Traditions and Southern Tailgating

Nothing beats the Southern tradition of football and tailgating. Schools are known for it and fans spend lots of time and money preparing for a memorable experience. Great game day traditions are central to fun fall weekends. Does your company celebrate its traditions? Strong traditions can build community within employee and customer groups as well […]

Three Tips on How to Communicate with Employees about Healthcare

Love it or hate it employee healthcare is now an integral part of every business. As deadlines and postponements of the new Affordable Care Act loom large employees are looking to their employers for answers. Is your company ready to communicate with employees about this complicated issue? A recent national survey from business-to-small business marketing […]

Directional PR: Off to School

Some call it the most wonderful time of the year — that time when kids go back to school. This year, back to school has me thinking about communication. I’m usually amazed at the myriad of different tools used to communicate these days. It feels like even as I finish typing this sentence there will […]