There’s Never Been a Better Time to Invest in PR

Consumer confidence is high, and the economic outlook is bright. If trends remain the same, marketing budgets will increase again in 2018. While many B2B companies spend about 10% of their annual budget on marketing, consumer product marketing can reach more than 20%. With that in mind, 2018 might be the year to add public […]

Scary Situations are Fun for Halloween but Not for Businesses

Halloween is right around the corner and there are lots of things to scare us this year. Stephen King’s “It” and “Tyler Perry’s Boo 2!” are dominating the box office and spooky decorations adorn homes and stores. Halloween is a fun time to be scared … but there are real things in the life of […]

What Do Your Customers Really Think?

We’re more than halfway through 2017 and do you know how well you’re serving your customers? If you’re unsure, it’s time to find out what your customers really think about your organization. This information can be critical to what next steps you need to take for the remainder of the year as well as how […]

For Company CEOs, Sorry Seems to be the Hardest Word

There have been many unfortunate situations in the news lately where company CEOs struggle to apologize for poor customer service. In this age of viral videos and instantaneous postings, a company can find itself in hot water just moments after such an occurrence. An organization that has already built a solid reputation (including excellent customer […]

Brand Ambassadors? The Answer Could Be Sitting Right Next to You.

Many small businesses may not think they have the ability to develop a brand ambassador program to promote their company. But, if you have employees, they could easily become your best communicators to help spread the word. On a daily basis, we all talk about work and share information about what we do and the […]

Editorial Calendars – The Forgotten PR Tool

There’s no time like the present to start planning for 2017 in terms of editorial writing and media outreach. An often overlooked tool is the editorial calendar. These calendars have been around for a long, long time but offer unique opportunities for PR. The calendars show what a publication or media outlet is planning for […]

Keep it Positive When Handling Negative Online Reviews

  It happens. A customer is unhappy with your company or product and they let you have it on social media. What happens next is critical — how will you handle the interaction and try to maintain and protect your brand? Realize that you can’t make every single customer happy 100% of the time but […]

Is Your “Socializing” Paying Off for Your Company?

  As a business owner you understand the need for a social media presence if for no other reason than to boost SEO. You may even have invested in an automated system or have someone on staff who coordinates the effort. It’s important for most every business to have an ongoing system in place to […]

Don’t Just Pitch and Run — Develop Relationships with the Media

Sending out a press release ain’t what it used to be. Today’s automation allows us to hit send and a press release will magically appear in hundreds of reporters’ inboxes. Done. Tell the client that you reached that targeted list of reporters. Yeah, right. Your press release and thousands of others just hit that reporter’s […]

Cultivate Homegrown Content for Improved Engagement

These days, most organizations know it’s important to share content. Business owners have embraced the need for content to boost SEO and provide information to customers and potential customers. Automated systems make this simple. With just a few clicks, information can be posted, reposted, and shared with target audiences. Although automation makes posting content easy, […]

Positive Communication Changes Thanks to Women Millennials.

Recently in a client meeting, I told the group that I would be checking my phone since my daughter was traveling out of state. I wanted them to know that I would interrupt the meeting to answer the phone in case there was an urgent need. Flashback 10 years ago, and I would never have […]

PR Writing Lessons from Great Authors

PR Writing Lessons from Great Authors

Since the beginning of the year, two literary giants passed away just weeks of each other — Harper Lee and Pat Conroy. Both of these talented authors drew upon their Southern heritage in a such a way that was both unique and universal to the human condition. Their words rippled across the South and impacted […]