News/Blog

Scary Situations are Fun for Halloween but Not for Businesses

Posted by on Oct 25, 2017 in Uncategorized | Comments Off on Scary Situations are Fun for Halloween but Not for Businesses

Halloween is right around the corner and there are lots of things to scare us this year. Stephen King’s “It” and “Tyler Perry’s Boo 2!” are dominating the box office and spooky decorations adorn homes and stores. Halloween is a fun time to be scared … but there are real things in the life of a business owner that are truly frightening! Cybersecurity and Hacking. If this happens to your business, are you ready? Even credit bureaus have become vulnerable so that means you are too. The best course of action is to have an IT specialist review...

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What Do Your Customers Really Think?

Posted by on Jul 6, 2017 in Uncategorized | Comments Off on What Do Your Customers Really Think?

We’re more than halfway through 2017 and do you know how well you’re serving your customers? If you’re unsure, it’s time to find out what your customers really think about your organization. This information can be critical to what next steps you need to take for the remainder of the year as well as how your company can grow and expand in the future. Discover what your customers are thinking by conducting some research. Large companies have the budget and staff to do all types of research on their customers, markets, products, and shifting...

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For Company CEOs, Sorry Seems to be the Hardest Word

Posted by on May 4, 2017 in Blog | Comments Off on For Company CEOs, Sorry Seems to be the Hardest Word

There have been many unfortunate situations in the news lately where company CEOs struggle to apologize for poor customer service. In this age of viral videos and instantaneous postings, a company can find itself in hot water just moments after such an occurrence. An organization that has already built a solid reputation (including excellent customer service) might be able to weather the storm better than others that are not as focused on the customer. This is just one of many reasons why protecting your company’s brand and image is an...

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Brand Ambassadors? The Answer Could Be Sitting Right Next to You.

Posted by on Mar 23, 2017 in Blog | Comments Off on Brand Ambassadors? The Answer Could Be Sitting Right Next to You.

Many small businesses may not think they have the ability to develop a brand ambassador program to promote their company. But, if you have employees, they could easily become your best communicators to help spread the word. On a daily basis, we all talk about work and share information about what we do and the companies we’re involved in. With a little preparation, your staff could be the brand ambassadors you need. First, make sure your employees are happy and engaged at work. A good work environment encourages employees to share positive...

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Editorial Calendars – The Forgotten PR Tool

Posted by on Jan 12, 2017 in Blog | Comments Off on Editorial Calendars – The Forgotten PR Tool

There’s no time like the present to start planning for 2017 in terms of editorial writing and media outreach. An often overlooked tool is the editorial calendar. These calendars have been around for a long, long time but offer unique opportunities for PR. The calendars show what a publication or media outlet is planning for the next 6-12 months in terms of editorial coverage. Sometimes these calendars are geared toward advertisers but, even so, it gives you an idea of what the publication’s focus will be for that issue. Start with your media...

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Keep it Positive When Handling Negative Online Reviews

Posted by on Sep 22, 2016 in Blog | Comments Off on Keep it Positive When Handling Negative Online Reviews

  It happens. A customer is unhappy with your company or product and they let you have it on social media. What happens next is critical — how will you handle the interaction and try to maintain and protect your brand? Realize that you can’t make every single customer happy 100% of the time but you should always strive to do so. When an unsatisfactory experience does occur, react to it as quickly as possible but in a professional manner. Here are some tips: Post a comment to the customer complaint that will allow you some time to...

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Is Your “Socializing” Paying Off for Your Company?

Posted by on Aug 18, 2016 in Blog | Comments Off on Is Your “Socializing” Paying Off for Your Company?

  As a business owner you understand the need for a social media presence if for no other reason than to boost SEO. You may even have invested in an automated system or have someone on staff who coordinates the effort. It’s important for most every business to have an ongoing system in place to post on social media. However, you might be at the point of asking yourself … so what? If this sounds familiar, then it’s a good time to revisit your social media program. Hopefully, potential customers are finding you in search results because of...

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Don’t Just Pitch and Run — Develop Relationships with the Media

Posted by on Jul 18, 2016 in Blog | Comments Off on Don’t Just Pitch and Run — Develop Relationships with the Media

Sending out a press release ain’t what it used to be. Today’s automation allows us to hit send and a press release will magically appear in hundreds of reporters’ inboxes. Done. Tell the client that you reached that targeted list of reporters. Yeah, right. Your press release and thousands of others just hit that reporter’s inbox – your odds are it will never be opened. Here’s a few things to know about reporters. There are fewer of them in every newsroom, they have to cover more than ever, and they don’t like to be spammed! A better way to...

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Cultivate Homegrown Content for Improved Engagement

Posted by on Jun 16, 2016 in Blog | Comments Off on Cultivate Homegrown Content for Improved Engagement

These days, most organizations know it’s important to share content. Business owners have embraced the need for content to boost SEO and provide information to customers and potential customers. Automated systems make this simple. With just a few clicks, information can be posted, reposted, and shared with target audiences. Although automation makes posting content easy, it can also make us lazy about what we post. For example, you receive a general announcement from a supplier about a new product. So you repost it. Your company runs a sale....

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Positive Communication Changes Thanks to Women Millennials.

Posted by on May 24, 2016 in Blog | Comments Off on Positive Communication Changes Thanks to Women Millennials.

Recently in a client meeting, I told the group that I would be checking my phone since my daughter was traveling out of state. I wanted them to know that I would interrupt the meeting to answer the phone in case there was an urgent need. Flashback 10 years ago, and I would never have dreamed of doing this since we were all just beginning to bring our devices to work. Flashback 20 years ago, and I would never have admitted to a client that I had a life outside of the office. As a woman, they might not think I’m serious about my career or their...

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